Sir Geoff is an ambassador for Sue Ryder and it is a cause that is very close to his heart.
"My daughter was cared for in her final days at one of Sue Ryder’s hospices, Sue Ryder Leckhampton Court Hospice, in 2010. The compassionate care she received meant an awful lot to me and my family.
"Sue Ryder does fantastic work, being there for families like mine. However, it remains reliant on voluntary income and needs support to ensure it can keep offering expert care."
The organisation was founded by Lady Sue Ryder, a humanitarian who was dedicated to the relief of suffering. Her work started in WWII, helping people displaced from their homes as a result of war.
After the war she widened the scope of her work, supporting people in need of palliative and neurological care across the UK and internationally. When she died on 2 November 2000 she left behind a legacy of charities around the world who continue to provide care based on her principles: compassion and the relief of suffering.
Today, the Sue Ryder organisation in the UK supports patients and their families through the most difficult times of their lives; terminal illness, the loss of a loved one or a neurological condition. Sue Ryder doctors, nurses and carers give people the compassion and expert care they need to help them live the best life they possibly can.
Sir Geoff Hurst MBE secured a unique place in the history of football in 1966 when he became the first and, for more than 56 years, the only player to score a hat-trick in a World Cup Final.
Sir Geoff says that he 'had a great run', nevertheless he remains the only player to score a 'perfect' hat-trick and the only to be on the World Cup winning team.
Knighted in 1998 and inducted into the English Football Hall of Fame in 2004, Sir Geoff holds a special place in the hearts of football fans across the world and, perhaps surprisingly, this includes Germany!