McDonalds Grassroots Football: Ambassador

In 2002, McDonalds pledged to support UK grassroots football and appointed Sir Geoff Hurst as Director of Football. Since that time their campaign to provide quality coaching to more youngsters in more communities across the UK has seen over 20,000 coaches trained and over two million hours of free coaching to over one million young players.

During that 20 years, Sir Geoff has attended over 30 football events across the country each year as part of the McDonalds Football in the Community Programme and, today, as Ambassador, Sir Geoff is committed to helping to ensure football is a fun and enjoyable experience for youngsters across the UK. The campaign has been welcomed by communities all over the country:

18,000 new football coaches created in England
2,000 new football coaches created in Scotland
650 new football coaches created in Northen Ireland
500 new football coaches created in Wales

"It's great to see boys and girls up and down the country enjoying their football and getting involved in the game we all love." Says Sir Geoff. "Hopefully the great work being done by McDonald's and The FA will help produce the stars of tomorrow."

Get into football

If you're interested in finding your child's nearest local junior football club, becoming one of the 200,000 coaches or 400,000 volunteers that McDonald's already support, or just in knowing what's happening in your area, please visit the McDonalds Football website.

Sir Geoff Hurst

Sir Geoff Hurst MBE secured a unique place in the history of football in 1966 when he became the first and, for more than 56 years, the only player to score a hat-trick in a World Cup Final.

Sir Geoff says that he 'had a great run', nevertheless he remains the only player to score a 'perfect' hat-trick and the only to be on the World Cup winning team.

Knighted in 1998 and inducted into the English Football Hall of Fame in 2004, Sir Geoff holds a special place in the hearts of football fans across the world and, perhaps surprisingly, this includes Germany!